Pravel

The Problem

Traveling with pets is challenging due to the extensive planning required to find pet-friendly accommodations and activities. Information is often scattered, making it difficult for pet owners to organize a stress-free trip.

The Solution

Pravel is a pet travel app designed to simplify travel planning for pet owners. It helps users discover pet-friendly destinations along their routes, create and save travel plans, and share them with others.

Research Goals

• Identify factors that would encourage pet owners to travel with their pets.
• Understand barriers preventing pet owners from taking pets on trips.
• Explore features that would differentiate Pravel from competitors.
• Define the target audience for the app.
• Investigate opportunities to expand beyond basic travel information.

Interview Insights

• Many pet owners prefer traveling with their pets but are deterred by additional planning, fees and stress.
• Car travel is favored due to its flexibility, even if it means longer journeys.
• Air travel is often avoided due to its high cost and stress for pets.

Data Analysis

Data Synthesis: User Persona

Problem Statement

Pet owners need an easier way to find and plan trips with pet-friendly accommodations and services. Currently, the information is fragmented, making travel planning stressful.

BrainStorming

Value Proposition

• Discover pet-friendly locations along their travel routes.
• Save and organize travel plans.
• Share plans with others to foster a community of pet travelers.

User Flow

Sketches

Low-Fidelity Prototype

Early prototypes focused on incorporating essential features and tested basic usability.

Testing Objectives

• Ensure users can easily create accounts.
• Verify the usefulness of the travel plan feature.
• Test the discoverability of the search and profile functionalities.
• Confirm users can find directions to destinations.
• Highlight the ease of adding pets to user profiles.

Key Findings

• Users appreciated the ability to save and share plans.
• Some navigation elements required clarification for smoother interactions.

High-Fidelity Prototype

With feedback incorporated, high-fidelity designs focused on usability and visual appeal while retaining core functionalities.

Style Guide

• Clean, modern interface with warm, inviting tones.
• Pet-friendly design elements to resonate with the target audience.

Prototype in action