Ven-T

something

ROLE

UX Designer

Developer

User Researcher

UI Designer

DELIVERABLES

Android & Apple App

Design System

High Fidelity Designs

TOOLS

Figma

Flutter

Photoshop

Illustrator

About the project

The Problem

Tourists and vacationers in Asturias often struggle to discover local events near their location. Without a centralized source of reliable information, they rely on word-of-mouth, risking missed opportunities for events they might enjoy.

Event planners also face challenges, lacking a modern and effective platform to promote their activities. Traditional methods, such as posters or outdated websites, limit their reach and create barriers for new or smaller-scale events.

The Solution

Ven-T is an event-listing app designed to connect people with events around them while promoting tourism in rural Asturias. The app provides a user-friendly platform for tourists and locals to explore events and helps event planners reach a broader audience through modern features such as:

  • A searchable map of event locations.
  • Options to save favorite events.
  • Reviews and information from past attendees.

Ven-T aimed to fill the gap in the market by offering a seamless experience for both users and event organizers.

ven-t explore events
ven-t filter screens
ven-t discover events mobile screens
ven-t favorite events mobile screens

Research

User Insights

Through user interviews, several key patterns emerged:

  • People often rely on acquaintances or local contacts to learn about traditional events.
  • Event information is rarely sought online due to unreliable or incomplete results.
  • Users expressed interest in discovering diverse events beyond traditional parties.

Competitive Analysis

While platforms like Fiestas de Asturias and Pella de Ocio share a similar focus, they lacked essential features like maps or event-saving options. Indirect competitors like Google or Eventbrite provide limited information or are tailored more toward ticketed events. This gap reinforced the need for a modern and localized solution.

Ideation & Development

Value Proposition

Ven-T bridges the gap between tourists, locals and event planners by offering a centralized and reliable platform. Key features include:

  • A map-based interface for exploring events.
  • Save-to-favorites functionality.
  • Easy filtering and recommendations based on user behavior.

Design Process

Feature Prioritization

Using a Feature Prioritization Matrix, essential functionalities were identified to ensure user needs were met without overcomplicating the initial development.

ven-t feature prioritazation matrix
Feature Prioritization Matrix

Wireframe & Prototypes

Early sketches explored multiple layouts and filtering options. Iterative design sessions refined the app’s focus, ensuring a simple and intuitive user experience.

  • Initial Prototypes: Early designs included unnecessary features, prioritizing aesthetics over functionality. Feedback and research highlighted the need to streamline the app.
ven-t sketches
Sketches
ven-t old prototype screens
Old prototype screens
  • High-Fidelity Designs: User research informed the final designs, focusing on practical features like filtering, event details and location-based exploration.
ven-t old prototype screens
High fidelity designs

Development & Launch

Beta Version

Ven-T's development began with a focus on replicating the high-fidelity designs as closely as possible while ensuring performance and feasibility. Some design compromises were necessary to optimize speed and usability.

The app was successfully developed and made available for download during its beta phase, providing initial users with a seamless way to discover events and gather valuable feedback.

Note: Ven-T is no longer available for download, but it represents a completed development cycle with a functional product.

Future Opportunities

Next Steps

  • User behavior-based event recommendations.
  • Advanced filtering options.
  • Features like attendee counters and cluster markers for easier navigation.
  • Social media integration and personalized profiles.
  • Monetization through event promotions and business advertisements.

Ven-T set the foundation for a modern event-discovery experience and its thoughtful design and development serve as a strong example of problem-solving in app design.